BFCM Kids

An irresistibly soft baby blanket makes the most perfect gift for that special little one. Made from our Whitewater fabric this blanket is a plush recycled sherpa that adds an extra-cozy fleece layer to an already super-soft and naturally stretchy herringbone fabric. The perfect...

Upgrade their sweatshirt rotation with this pullover, made from a premium textured looped fabric that's lightweight and breathable and super soft. Enhanced with pieced stripes inspired by vintage surf gear, this is a year round staple that keeps getting better with every wear.Shop the...

Inspired by iconic vintage T-shirts, our Sunwashed Tees are crafted in organic cotton that has been garment washed for a perfectly lived-in look and feel. Cut with a relaxed silhouette, this is the timeless wear-with-everything tee. Some call these basics – we definitely don't.Fit:...

Summer ready dressing doesn't get easier (or prettier) than this. With a standout print and twirl-worthy tiers, they'll love wearing this for casual picnics or dressed up dinners.Shop the whole familyFit: Relaxed fit, Length: 26"Detail: Print mixed sleeveless dress. Keyhole and tie detailing at...

Designed with rugged look but with way more softness and ease thanks to our signature Stretch Terry fabric (and elastic waistband). The thick knit is buttery soft and stretchy enough for anything they get up to. Say hello to their new favorite pants.Shop the...

An iconic statement piece, this bold cardigan was created in collaboration with Native artist Steven Paul Judd (Kiowa-Choctaw). The vivid red color provides the perfect backdrop for his inspired Thunderbird motif, woven directly into the sweater with incredibly soft Peruvian alpaca. The cardigan’s timeless...

Designed in collaboration with Native artist Steven Paul Judd (Kiowa-Choctaw), this limited edition hoodie is crafted from the softest organic cotton for an easygoing fit that's perfect to throw on and go. Featuring SPJ's Thunderbird artwork and novelty patches, it pays homage to classic...

The summer heat wave doesn't stand a chance when your little one is dressed in this statement tropical floral dress that's oh-so comfortable in a light and cool cotton/modal blend.Fit: Relaxed fit, Length: 24"Detail: Striped dobby sleeveless dress with tiers at skirt.Material: 95% Linen,...

Meet the blazer especially made for kids who don't wear blazers. Our mini sport coat leads with big-time comfort but is finished with top-shelf craftsmanship. Made with a unique knit fabric that combines both softness and stretch, it’s tailored, yet relaxed and best of...

Our slub knit fabric is crafted from high-quality organic cotton, combed for exceptional texture and softness. The perfect fun-in-the-sun layer, this hoodie does all the work of a sweatshirt without the added weight.Shop the whole family Fit: Relaxed fit Detail: Fun in the sun...

Coolest kid on the block? Our graphic tee designed in partnership with Native artist Steven Paul Judd (Kiowa-Choctaw) was made for them.Shop the Whole Family: Good Medicine Fit: Relaxed body with a straight fit from the chest to the hem. Straight sleeves. Detail: Native designed....

This pajama set is designed to provide the coziest and dreamiest night of sleep for your little ones using an ultra-soft Pima cotton/modal blend that's naturally breathable and temperature regulating. With an easy, no-fuss silhouette, they'll be wrapped in cloud-like comfort night after night.Fit:...

This pajama set is designed to provide the coziest and dreamiest night of sleep for your little ones using an ultra-soft Pima cotton/modal blend that's naturally breathable and temperature regulating. With an easy, no-fuss silhouette, they'll be wrapped in cloud-like comfort night after night.Fit:...

The only thing cuter than your kid is your kid in a pair of classic overalls. The slightly rugged, super soft, and stretchy terry fabric and iconic denim detailing look like jeans but have all the comfort of a pair of sweats.Fit: Relaxed, classic fit Detail:...

Our cozy, toweling terrycloth short channels ultimate vintage beach vibes with contrast ribbing and dolphin hem. Fun and relaxed, just like summer should be. Match it up with the Cabana Terry Top for a complete look.Fit: Classic fit, 3 1/4" inseamDetail: Elasticated waist with...

Irresistibly soft, this cozy, toweling terrycloth top channels ultimate vintage beach vibes. Fun and relaxed, just like summer should be. Pair with our Cabana Towel Terry Shorts for a complete look.Fit: Classic fit, length: 16 1/4"Detail: Camp collar. Turnback placket. Single chest pocket. Vented...

Our cozy, toweling terrycloth romper channels ultimate vintage beach vibes. Fun and relaxed, just like summer should be.Fit: Relaxed, loose fitDetail: Rib binding at neckline and armholes. Encased elastic at waistband, and side slits.Material: 81% Cotton, 19% Recycled Polyester, Rib: 100% CottonCare: Turn inside...

Irresistibly soft, this cozy, toweling terrycloth top channels ultimate vintage beach vibes. Fun and relaxed, just like summer should be. Pair with our Cabana Towel Terry Shorts for a complete look.Fit: Classic fitDetail: Pieced stripes at chest. Vented hem at side seams. Three button...

For fun-filled summer days, we crafted this shirt from a buttery soft custom fabrication made primarily from linen. Lightweight with a bit of stretch, its unique hand feel also gives our signature travel-inspired prints an added natural texture. The camp collar styling is the...

We love the simplicity of a one-piece for easy, year-round dressing. The Blythe has it all: a relaxed fit inspired by its utilitarian roots and the perfect, sunwashed colors for effortless, warmer weather vibes.Shop the whole familyFit: Relaxed fit. Chest: 24" Waist: 24" Inseam:15...